Yellow Pages Ad Design

The Description Asked For :

Width 41 mm Depth 61 mm
CMYK (my ad needs to be Black and White set in CMYK)and must have an easily recognisable external border
The minimum font size for black text is 6pt on a white background and 8pt bold on coloured backgrounds
Image to be set at 400dpi and supplied as a TIF/F file with no compression or compressed in LZW.
Line art images or files that are solid black to be supplied as a Bitmap TIF/F file at 1200dpi with no compression or compressed in LZW.

- Customer wanted to sell benefits of my business, not the product (business details below)
- He would like to point out why they should call me and nobody else
- Need a headline on the top of the ad that sells benefits and assures the prospect will ad (The rest of ad should expand on the benefits you've presented in your headline and show specific ways my business can help prospect fulfill their needs)
- He wanted to avoid bragging, "don't boast 'biggest' or 'best' or anything similar, ad needs to be personal, simple language, using short sentences and words."

The sample creation is attached but is not in the required format, the design will be submitted to the customer on finalization in the specified format.